Your Friend is Developing a Marketing Plan for Her New Business. What Should She Put in This Plan?

So, your friend is starting a new business. The excitement is palpable, and she’s probably got a million ideas bouncing around in her head. But there’s one big thing that’s still holding her back—the marketing plan. 

You know, that all-important document that outlines how her business will reach customers, stand out in the market, and make those first crucial sales. 

She’s feeling a little overwhelmed, but you’ve got her back. Here’s how she can develop a killer marketing plan for her new business that’s practical, powerful, and oh-so-effective.

Why Does Your Friend Need a Marketing Plan?

Let’s start with the basics. You might be asking, “What exactly is a marketing plan in a business plan?” 

Well, think of a marketing plan as the roadmap for her business to reach her customers. It’s more than just a wish list of things she’d like to do; it’s a blueprint for how she’s going to market her product or service to the world, both strategically and financially. 

Without this plan, even the best ideas can flounder, lost in the chaos of execution. 

In short: a marketing plan tells her who her target audience is, how she’ll attract them, and how she’ll keep them coming back for more.

How Do You Write a Marketing Plan for a Business Plan?

If your friend is wondering how to write a marketing plan for her business plan, let’s break it down. The structure may vary from business to business, but the basics remain the same. Here’s what she should include:

1. Executive Summary

This is a one- to two-page summary of what’s in the marketing plan. It gives an overview of the business goals, marketing objectives, and a snapshot of the target market.

2. Market Research and Analysis

You can’t develop a solid plan without knowing who your audience is. 

For your friend, that means doing some market research—figuring out who her customers are, what problems they have, and how her business can solve them. 

This section might include data on market trends, competitor analysis, and customer personas.

3. Marketing Goals and Objectives

This part is where she’ll outline her specific marketing goals. Does she want to increase brand awareness? Generate leads? Grow her social media following? 

It’s crucial that these goals be measurable—something like “gain 500 social media followers in the first month” is specific, clear, and something she can track.

4. Target Market

Knowing who your friend is trying to sell to is absolutely essential. This section outlines the demographics, behaviors, and interests of her ideal customers. 

Does she want to target busy professionals? College students? Or perhaps dog lovers? The more detailed she gets, the better.

5. Marketing Strategies and Tactics

Here’s where your friend will go into the nitty-gritty of how she’ll achieve her goals. 

What channels will she use? Social media? Email campaigns? Influencers? It’s essential to identify the best tactics and channels that resonate with her audience.

What Are the Steps in Developing a Marketing Strategy Within a Business Plan?

Now, let’s get down to the specifics. When developing a marketing strategy, your friend needs to follow these steps:

1. Identify the Target Audience

I can’t stress this enough. Who is she marketing to? If she doesn’t know, how will she know where to find them? Your friend needs to define her target audience down to the smallest detail—age, location, interests, purchasing behaviors. Once she has this, she can create messaging that speaks directly to them.

2. Set Clear and Measurable Goals

Next, she needs to set SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals. These should align with her overall business objectives. 

For example, if her goal is to boost sales, she might aim to increase conversion rates by 10% over the next quarter.

3. Choose the Right Marketing Tactics

Once the audience and goals are set, it’s time to get tactical. She might opt for online advertising, email marketing, content marketing, or a combination. 

This is where she’ll break down what tools and tactics she’ll use to execute her plan.

4. Budgeting and Resources

A marketing plan isn’t complete without a budget. This is where your friend will figure out how much money she’s willing to spend on each marketing tactic. From advertising to software tools, everything needs a price tag.

5. Monitor, Analyze, and Adjust

Finally, she’ll need to regularly track the success of her campaigns. This is why measurable goals are so important! Through analytics, she can see what’s working and adjust as needed. Flexibility is key.

What Should Be in a Marketing Plan?

A great marketing plan isn’t just about flashy ideas or exciting strategies. It’s about being real and practical. 

What should your friend put in her marketing plan? In addition to the sections we’ve already covered, she should add:

1. Branding Guidelines – Define her business’s tone, style, and message. She wants her branding to be consistent across all channels.
2. SWOT Analysis – A breakdown of her business’s strengths, weaknesses, opportunities, and threats. This will help her stay competitive.
3. Content Plan – If your friend plans to use content marketing (blog posts, social media, videos), she should outline the content strategy here.

How to Make the Most of Your Marketing Plan?

Okay, so your friend now has a marketing plan. But how can she make sure she’s getting the most out of it? It’s all about execution! Here’s how she can maximize her marketing efforts:

• Stay Consistent – A marketing plan only works if it’s implemented consistently. Even if results aren’t immediate, sticking to the plan will pay off in the long run.
• Track and Optimize – She should keep a close eye on metrics like conversion rates, engagement, and website traffic. If something’s not working, it’s time to tweak the approach.
• Adapt to Change – The market isn’t static. Trends shift, and customer behavior evolves. The marketing plan should be flexible enough to adjust to new circumstances.

FAQ: Your Friend’s Marketing Plan Questions Answered

Q: What’s the difference between a marketing plan and a business plan?

A: A business plan focuses on the overall business strategy, financial projections, and operational goals. A marketing plan is a subset of that—it zooms in on how she’ll market her product, who she’s marketing to, and the strategies she’ll use to drive business growth.

Q: How often should your friend update her marketing plan?

A: It’s a good idea to review her marketing plan every 3-6 months. Things change quickly in business—new competitors emerge, customer preferences shift, and new marketing tactics appear. An updated plan ensures her business stays relevant and competitive.

Q: Can your friend develop a marketing plan without a huge budget?

A: Absolutely! Many marketing tactics, like social media marketing, content creation, and email campaigns, can be done on a tight budget. The key is to be strategic and resourceful, focusing on the methods that give the best ROI.

Final Scoop Before You Jump In

The bottom line? Developing a marketing plan for a new business isn’t just about filling out a template or ticking off boxes—it’s about creating a thoughtful strategy that aligns with your friend’s vision. If she’s detailed, adaptable, and laser-focused on her audience, her marketing plan will become the foundation of her business success.A little insider tip: Don’t be afraid to get creative! Marketing is all about standing out. Whether she’s targeting local coffee drinkers or launching a global online course, her plan should reflect her unique brand voice. Now go ahead and pass on this wisdom—she’s going to crush it!