Can I Be Honest About My First Mowing Job? It was July. I was 16, sunburnt, and pushing a rusty mower that coughed more than it cut. I undercharged, overpromised, and ended the day with grass stains in places I didn’t know grass could reach. That was my first taste of the lawn care hustle—and weirdly, I loved it.
Fast-forward to today, and I’ve coached more than a dozen scrappy founders on how to start a lawn care business that actually scales.
Not just a side gig, but a lean, green, money-making machine. And if you’re dreaming of breaking into the grass game without losing your sanity or shirt, you’re in the right place.
Short answer: it’s hot. No, not the weather—the market. Thanks to rising homeowner demand, eco-conscious trends, and a general “I don’t want to mow my own lawn” attitude, this industry is thriving.
You don’t need a fancy degree or VC funding to get started either—just solid planning, people skills, and a little grit.
And yes, the grass business is profitable. Entry costs are low (especially if you’re smart about equipment), and recurring clients mean predictable cash flow.
Once you get rolling, you’re not just cutting grass—you’re building freedom.
Here’s the thing most people don’t tell you: a lawn care business is just as much about logistics as it is about landscaping. First, check your local laws. Many areas require a basic business license, and if you’re applying herbicides or pesticides, you might need special certifications.
Also, don’t skimp on insurance. Mowers and trimmers are no joke—protect yourself before you wreck yourself.
Then there’s equipment. You don’t need to start with a riding mower that costs more than your car.
A reliable push mower, string trimmer, leaf blower, and a truck or trailer will do for day one. Just keep it clean, serviced, and sharp—because nothing kills your vibe (or your schedule) like busted gear mid-job.
Ah, pricing—the magical art of charging enough to stay in business without scaring off customers. Most lawn care companies charge between $30 to $80 per visit for a standard residential mow, edge, and blow. But that can swing wildly based on location, yard size, and what’s included.
Some go hourly (usually $25–$60 per hour), others charge flat fees per job.
If you’re feeling spicy, offer seasonal packages—spring clean-ups, summer maintenance, fall leaf removal, winter prep.
Just remember: never race to the bottom. Your time and sweat are worth real money.
Image source- brightview.com
Let’s talk powerhouses. The biggest lawn care business in the U.S. is BrightView Holdings, which brings in over $2.5 billion annually.
Yes, billion with a B. They’ve got nationwide contracts, massive fleets, and a killer client list of commercial properties.
But here’s the kicker: BrightView started small too. Every empire starts with a backyard. You don’t need to compete with the big dogs—you just need to own your neighborhood and deliver great service every single time.
Start simple, but think smart. Here’s how I coach new founders to go from idea to income in the lawn care world:
Are you in it for the flexible schedule? The extra income? The dream of running your own show? Define your “why” because that’ll carry you through the slow days.
Register your business (LLC, sole prop—up to you), get insured, and snag your tax ID number (EIN). Open a separate bank account to keep things clean from day one.
Buy used when possible. Keep receipts. Make a gear checklist: mower, trimmer, blower, protective gear, storage, and transportation.
Will you mow only? Add edging, pruning, fertilizing? Pick 2–3 core services, and price them based on local competition and your costs. Trust me, guessing gets expensive.
Start with word of mouth. Knock on doors. Print flyers. Create a Google Business Profile and post before/after pics on social. It’s gritty, but it works.
Even if it’s just you, act like a boss. Use scheduling apps, invoice software (Jobber, anyone?), and route planners. The faster you get organized, the faster you grow.
It can be—but it’s doable. Expect early mornings, some long days, and lots of physical labor. But the freedom, flexibility, and pride in ownership are worth it. Start small and scale only when you’re ready.
Usually, yes. Local rules vary, but most towns want you to register officially. If you’re applying chemicals, you’ll also need extra licensing. Check with your city clerk or small biz center—they’ll point you in the right direction.
Referrals, referrals, referrals. Start with friends, family, and neighbors. Offer discounts for referrals or reviews. Also, join local Facebook groups and post your availability—you’ll be surprised how fast your name gets around.
Absolutely. Many folks start their lawn care business as a weekend or after-work gig. Just be realistic with your schedule, and don’t overbook. Consistency beats chaos every time.
Here’s the deal: learning how to start a lawn care business isn’t about buying the flashiest mower or chasing every client. It’s about starting with what you’ve got, building real relationships, and staying consistent—even when it’s hot and your trimmer string breaks for the fourth time that week.
If you can learn to love the process—sweat, setbacks, and all—you’re gonna thrive. I’ve seen it happen dozens of times. And hey, if teenage me with a busted push mower could do it, so can you.